The difference between good and great engineering organizations often comes down to leadership that understands both the technical and human dimensions.
BASS.ai's approach is grounded in hands-on experience spanning the full spectrum of technology leadership: from writing production code to managing managers, from startup scrappiness to enterprise scale.
Leading 10-20 person teams at Justworks and Addepar, shipping payroll systems and fintech products that handle millions in transactions.
Seven years at R/GA building award-winning digital experiences for Nike, Beats, and connected home startups. Webby Award 2013.
Modernized Sailthru's core products as Engineering Manager, directly contributing to successful acquisition in 2018.
Co-founded Bitponics, building IoT hardware and software from scratch. Understanding of founder challenges and resource constraints.
Technology organizations succeed or fail based on the humans within them. We prioritize team health, psychological safety, and sustainable practices. At Addepar, this approach yielded a 96% team engagement score. At Justworks, SPACE initiatives dramatically improved IC happiness and reduced burnout.
Lines of code and story points are vanity metrics. We focus on business outcomes: revenue generated, incidents prevented, time-to-market reduced. At Justworks, a multi-team collaboration delivered $5M+ in new revenue within the first year. That's the metric that matters.
Effective technology leadership requires fluency in both boardroom strategy and codebase architecture. From re-architecting Nike's NIKEiD from Flash to modern web standards, to implementing observability improvements that cut MTTR by 50%—we bridge the gap between vision and execution.
We embrace emerging tools like AI-assisted development (Claude, Cursor, Cline) while maintaining pragmatic skepticism. The goal is accelerated productivity, not technology for its own sake. Every recommendation is grounded in practical experience shipping real products.
>90%
Roadmap delivery rate at Justworks
50%
MTTR reduction at Addepar
96%
Team engagement score
$5M+
New revenue in year one
Every organization's context is unique. Schedule a conversation to explore how BASS.ai's experience can address your specific needs.
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